Google Ads

A Comprehensive Overview of Google Ads

google What is Google Ads?

Google Ads (formerly Google AdWords) is an online advertising platform by Google that allows businesses to display ads on Google Search, YouTube, Gmail, and millions of partner websites in the Google Display Network (GDN).
It works on a pay-per-click (PPC) model, meaning advertisers only pay when a user clicks on their ad.

How Google Ads Works

  1. The advertiser creates a campaign and chooses the campaign type, budget, audience, and keywords.

  2. Auction process: Google holds an ad auction to choose which ads show up when a user searches.

  3. Ad Rank is calculated based on:

    • The amount you are willing to pay for each click is known as the bid amount.

    • Quality Score (relevance, ad quality, landing page experience)

    • Ad Extensions impact (extra info like phone numbers, site links)

  4. User clicks the ad → advertiser is charged.

  5. Performance tracking → through conversions, impressions, CTR, ROI, etc.

adsTypes of Google Ads Campaigns

  1. Search Ads

    • Text ads are shown on Google Search results.

    • Example: Searching “best shoes online” shows shoe brand ads.

  2. Display Ads

    • Visual banner/image ads on websites, apps, and YouTube.

    • Great for brand awareness.

  3. Shopping Ads

    • Show product images, prices, and store names directly on Google.

    • Best for e-commerce.

  4. Video Ads (YouTube Ads)

    • Skippable/non-skippable video ads on YouTube.

    • Helps storytelling and engagement.

  5. App Promotion Ads

    • Promote app installs across Google Play, YouTube, and Google Search.

  6. Performance Max (PMax) Campaigns

    • AI-driven campaigns that run ads across all Google channels (Search, Display, YouTube, Discover, Gmail, and Maps).